Here are the main chapters in
The Product Launch Checklist:
Chapter One:
How I Got Here
Page 1
How I Got Here
Page 1
Chapter Two:
My Early Career
Page 3
My Early Career
Page 3
Chapter Three:
The Product Launch Checklist
Page 15
The Product Launch Checklist
Page 15
Chapter Four:
The Product Launch Agreement
Page 21
The Product Launch Agreement
Page 21
Chapter Five:
The New Marketing
Page 25
The New Marketing
Page 25
Chapter Six:
Digital Marketing
Page 29
Digital Marketing
Page 29
Chapter Seven:
Why Are We Here and What Do We Do Now?
Page 33
Why Are We Here and What Do We Do Now?
Page 33
Chapter Eight:
Target Audience
Page 35
Target Audience
Page 35
Chapter Nine:
Key Marketing Points
Page 39
Key Marketing Points
Page 39
Chapter Ten:
Market Research
Page 41
Market Research
Page 41
Chapter Eleven:
Lessons in Market Research
Page 43
Lessons in Market Research
Page 43
Chapter Twelve:
Sources for Market Research
Page 47
Sources for Market Research
Page 47
Chapter Thirteen:
Understanding The Buyer’s Process
Page 49
Understanding The Buyer’s Process
Page 49
Chapter Fourteen:
To-Do Checklist
Page 55
To-Do Checklist
Page 55
Chapter Fifteen:
Internal and External Communications
Page 55
Internal and External Communications
Page 55
Chapter Sixteen:
Product Development and Testing
Page 65
Product Development and Testing
Page 65
Chapter Seventeen:
Packaging and Shipping
Page 73
Packaging and Shipping
Page 73
Chapter Eighteen:
Consumer Research Project and Brand Launch
Page 75
Consumer Research Project and Brand Launch
Page 75
Chapter Nineteen:
Software Development
Page 81
Software Development
Page 81
Chapter Twenty:
Conclusion
Page 86
Conclusion
Page 86
About the Author
Bio
Page 89
Bio
Page 89