Chapters
The complete list of chapter from the book.
Here are the main chapters in The Product Launch Checklist:
Chapter One: How I Got Here Page 1
Chapter Two: My Early Career Page 3
Chapter Three: The Product Launch Checklist Page 15
Chapter Four: The Product Launch Agreement Page 21
Chapter Five: The New Marketing Page 25
Chapter Six: Digital Marketing Page 29
Chapter Seven: Why Are We Here and What Do We Do Now? Page 33
Chapter Eight: Target Audience Page 35
Chapter Nine: Key Marketing Points Page 39
Chapter Ten: Market Research Page 41
Chapter Eleven: Lessons in Market Research Page 43
Chapter Twelve: Sources for Market Research Page 47
Chapter Thirteen: Understanding The Buyer’s Process Page 49
Chapter Fourteen: To-Do Checklist Page 55
Chapter Fifteen: Internal and External Communications Page 55
Chapter Sixteen: Product Development and Testing Page 65
Chapter Seventeen: Packaging and Shipping Page 73
Chapter Eighteen: Consumer Research Project and Brand Launch Page 75
Chapter Nineteen: Software Development Page 81
Chapter Twenty: Conclusion Page 86
About the Author Bio Page 89
Here are the main chapters in
The Product Launch Checklist:
Chapter One:
How I Got Here
Page 1
How I Got Here
Page 1
Chapter Two:
My Early Career
Page 3
My Early Career
Page 3
Chapter Three:
The Product Launch Checklist
Page 15
The Product Launch Checklist
Page 15
Chapter Four:
The Product Launch Agreement
Page 21
The Product Launch Agreement
Page 21
Chapter Five:
The New Marketing
Page 25
The New Marketing
Page 25
Chapter Six:
Digital Marketing
Page 29
Digital Marketing
Page 29
Chapter Seven:
Why Are We Here and What Do We Do Now?
Page 33
Why Are We Here and What Do We Do Now?
Page 33
Chapter Eight:
Target Audience
Page 35
Target Audience
Page 35
Chapter Nine:
Key Marketing Points
Page 39
Key Marketing Points
Page 39
Chapter Ten:
Market Research
Page 41
Market Research
Page 41
Chapter Eleven:
Lessons in Market Research
Page 43
Lessons in Market Research
Page 43
Chapter Twelve:
Sources for Market Research
Page 47
Sources for Market Research
Page 47
Chapter Thirteen:
Understanding The Buyer’s Process
Page 49
Understanding The Buyer’s Process
Page 49
Chapter Fourteen:
To-Do Checklist
Page 55
To-Do Checklist
Page 55
Chapter Fifteen:
Internal and External Communications
Page 55
Internal and External Communications
Page 55
Chapter Sixteen:
Product Development and Testing
Page 65
Product Development and Testing
Page 65
Chapter Seventeen:
Packaging and Shipping
Page 73
Packaging and Shipping
Page 73
Chapter Eighteen:
Consumer Research Project and Brand Launch
Page 75
Consumer Research Project and Brand Launch
Page 75
Chapter Nineteen:
Software Development
Page 81
Software Development
Page 81
Chapter Twenty:
Conclusion
Page 86
Conclusion
Page 86
About the Author
Bio
Page 89
Bio
Page 89